Free checklist
Plan an MVP that’s small enough to launch and real enough to learn.
A founder-friendly checklist to scope and plan your MVP — from the core problem and user journey to the smallest buildable scope, launch, and what to measure.
The Startup MVP Planning Checklist helps non-technical founders define the core problem, target user, key journey, minimum scope, success metrics, and a launch and maintenance plan for an MVP.
Problem & user
- The core problem is clearly stated
- The target user is specific
- The key user journey is mapped
- The riskiest assumption is identified
Scope
- Features cut to the essential few
- Out-of-scope list written down
- Payments only if needed at launch
- Admin needs identified
Build & launch
- Tech approach chosen deliberately
- Cloud deployment planned
- Basic monitoring planned
- A launch checklist exists
After launch
- Success metrics defined
- Feedback loop in place
- Maintenance plan agreed
- A clear owner for the product
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